The Financial Feminism Podcast https://podcast.ownthepurse.com

Welcome to Financial Feminism with Dr. Tonika Bruce

This isn’t just another podcast about getting rich—it’s a conversation about ownership. Ownership of your money, career, business, voice, and future.

Hosted by nurse, entrepreneur, author, and business strategist Dr. Tonika Bruce, Financial Feminism brings real, actionable conversations connecting money, marketing, leadership, and visibility.

🎯 Who This Podcast Is For?

Whether you're an entrepreneur, executive, side hustler, healthcare professional, or rebuilding from the ground up, this podcast is for you if you've ever:

  • Felt financially overwhelmed despite working hard

  • Wondered about your job security or questioned your pricing

  • Felt stuck between survival and stability and wanted control over your future

💡 What You’ll Discover Each Week

  • Building Wealth & Options: Creating income beyond a paycheck and securing financial freedom

  • Business & Career Growth: Personal branding, business systems, and career transitions

  • Leadership & Visibility: Gaining confidence, standing out, and building a lasting legacy

Financial freedom isn't about having more stuff—it's about having options. The option to pivot, to leave, to start over, or to build something of your own.

🎙️ New episodes weekly. Join us and move from uncertainty to ownership!

]]> Thu, 13 Aug 2026 09:00:00 -0400 https://podbean.com/?v=5.5 en Copyright 2026 All rights reserved. Business:Marketing 1440 episodic Financial Feminism with Dr. Tonika Bruce is a podcast about ownership, income, business, money, marketing, and building a future that gives women more options. Each week, Dr. Tonika Bruce—entrepreneur, author, nurse leader, educator, and business strategist—shares practical conversations designed to help women build financial confidence, grow businesses, increase visibility, create additional income streams, and take ownership of their future. Whether you’re an entrepreneur, executive, healthcare professional, creator, ministry leader, side hustler, or woman rebuilding after a setback, this podcast delivers real-world strategies for navigating today’s economy while creating lasting freedom. Topics include: • Financial confidence • Women’s wealth building • Entrepreneurship • Personal branding • Marketing and visibility • Business growth • Career advancement • Leadership • Multiple income streams • Financial ownership • Content strategy • Legacy building This isn’t about getting rich quick. It’s about building something that can’t be taken away by layoffs, life changes, economic shifts, or someone else’s decisions. Because financial freedom isn’t about having more stuff. It’s about having more options. New episodes weekly. Hosted by Dr. Tonika Bruce. Dr. Tonika Bruce Dr. Tonika Bruce No false https://podcast.ownthepurse.com/feed.xml https://pbcdn1.podbean.com/imglogo/image-logo/22355605/financial_feminism_Dr_Tonika_Bruceb32af.jpg The Financial Feminism Podcast https://podcast.ownthepurse.com 144 144 Which Money Lie Is Costing You the Most? Start Here. Which Money Lie Is Costing You the Most? Start Here. https://podcast.ownthepurse.com/e/which-money-lie-is-costing-you-the-most-start-here/ https://podcast.ownthepurse.com/e/which-money-lie-is-costing-you-the-most-start-here/#comments Thu, 13 Aug 2026 09:00:00 -0400 financialfeminism.podbean.com/46332f79-968b-3260-9d7a-711ada4ef574 Your employee badge. Your purse. That little word “just.” The bank balance you keep avoiding. The financial rulebook no one handed you. One of them may be shaping your money decisions right now.

In this special catch-up, Dr. Tonika Bruce empties the Financial Feminism purse and connects the five conversations that started the movement:

🔑 5 Episodes Covered in This Menu:

🎧 Episode 1: Your Job Is Not Security, It’s Familiar Unpack why an employee badge and a steady paycheck aren't a full financial plan—and how to recognize the "ownership gap."

🎧 Episode 2: Who Stole Her Purse? Discover how incomplete financial education and being "busy" instead of "free" keep women from creating true leverage and assets.

🎧 Episode 3: The Most Expensive Lie Women Believe Learn why using the word "just" discounts your value before others can see it—and how to own your accomplishments without shrinking.

🎧 Episode 4: You Are Not Bad With Money Break the cycle of financial shame and avoidance using three simple rules: numbers are information, questions create ownership, and confidence follows repetition.

🎧 Episode 5: The Rules Were Hidden From You Understand the 5 hidden rules of money (Access, Language, Permission, Time, Ownership) and learn how to ask, compare, and own your choices.

This is not a shortcut around the first five episodes. It is a fast, honest way to find the one you need most.

Listen for the moment that makes you laugh a little too hard, shift in your seat, or suddenly get quiet. That is the full episode you should play next. Before this conversation ends, you will know where to start—and what your next ownership move should be. Choose your episode, then join the free Financial Feminism community and tell us: “I’m starting with Episode ___ because ___.”

Join the free community: https://ownthepurse.com Listen to every episode: https://podcast.ownthepurse.com

Then send this episode to one woman and ask her, “Which one sounds like us?” Financial freedom is not about having more stuff. It is about having more options.

 

]]> Your employee badge. Your purse. That little word “just.” The bank balance you keep avoiding. The financial rulebook no one handed you. One of them may be shaping your money decisions right now.


In this special catch-up, Dr. Tonika Bruce empties the Financial Feminism purse and connects the five conversations that started the movement:

🔑 5 Episodes Covered in This Menu:

🎧 Episode 1: Your Job Is Not Security, It’s Familiar Unpack why an employee badge and a steady paycheck aren't a full financial plan—and how to recognize the "ownership gap."

🎧 Episode 2: Who Stole Her Purse? Discover how incomplete financial education and being "busy" instead of "free" keep women from creating true leverage and assets.

🎧 Episode 3: The Most Expensive Lie Women Believe Learn why using the word "just" discounts your value before others can see it—and how to own your accomplishments without shrinking.

🎧 Episode 4: You Are Not Bad With Money Break the cycle of financial shame and avoidance using three simple rules: numbers are information, questions create ownership, and confidence follows repetition.

🎧 Episode 5: The Rules Were Hidden From You Understand the 5 hidden rules of money (Access, Language, Permission, Time, Ownership) and learn how to ask, compare, and own your choices.

This is not a shortcut around the first five episodes. It is a fast, honest way to find the one you need most.


Listen for the moment that makes you laugh a little too hard, shift in your seat, or suddenly get quiet. That is the full episode you should play next.
Before this conversation ends, you will know where to start—and what your next ownership move should be. Choose your episode, then join the free Financial Feminism community and tell us:
“I’m starting with Episode ___ because ___.”


Join the free community: https://ownthepurse.com
Listen to every episode: https://podcast.ownthepurse.com


Then send this episode to one woman and ask her, “Which one sounds like us?”
Financial freedom is not about having more stuff. It is about having more options.

 

]]> Dr. Tonika Bruce false No 1950 6 full The Rules Were Hidden from You The Rules Were Hidden from You https://podcast.ownthepurse.com/e/the-rules-were-hidden-from-you/ https://podcast.ownthepurse.com/e/the-rules-were-hidden-from-you/#comments Thu, 06 Aug 2026 09:00:00 -0400 financialfeminism.podbean.com/d16ac190-468e-30e6-bda7-8df6c4e7cc50 What if working hard was never the wrong advice, only incomplete advice? Dr. Tonika Bruce reveals five hidden financial rules—access, language, permission, time, and ownership—and shows women how to identify the rule they were never taught. Many women were taught how to work, earn, sacrifice, and survive without being taught how financial advantage is created. In this episode, Dr. Tonika Bruce introduces the Hidden Rules Gap and explains how access, language, permission, time, and ownership shape financial outcomes. Listeners will complete an Evidence Audit and leave with three practical moves: Ask, Compare, and Own. Join the movement: https://ownthepurse.com Read the authority article: https://ownthepurse.com/podcast/the-rules-were-hidden-from-you/?d=dfs

 

 

]]> What if working hard was never the wrong advice, only incomplete advice? Dr. Tonika Bruce reveals five hidden financial rules—access, language, permission, time, and ownership—and shows women how to identify the rule they were never taught.

Many women were taught how to work, earn, sacrifice, and survive without being taught how financial advantage is created. In this episode, Dr. Tonika Bruce introduces the Hidden Rules Gap and explains how access, language, permission, time, and ownership shape financial outcomes. Listeners will complete an Evidence Audit and leave with three practical moves: Ask, Compare, and Own.


Join the movement:
https://ownthepurse.com
Read the authority article:
https://ownthepurse.com/podcast/the-rules-were-hidden-from-you/?d=dfs

 

 

]]> Dr. Tonika Bruce false No 1796 5 full You Are Not Bad With Money You Are Not Bad With Money https://podcast.ownthepurse.com/e/you-are-not-bad-with-money/ https://podcast.ownthepurse.com/e/you-are-not-bad-with-money/#comments Thu, 30 Jul 2026 09:00:00 -0400 financialfeminism.podbean.com/af4b79d7-357f-3f60-8e2d-2f695a03addb You are not bad with money.

You may have made a decision you regret. You may avoid checking an account, feel ashamed about debt, or believe you should understand more than you do. But what if the problem is not your intelligence? What if you were expected to manage credit, debt, retirement, investing, taxes, and financial emergencies without ever receiving the complete rulebook?

In this Financial Feminism episode, Dr. Tonika Bruce explains how money shame creates secrecy and avoidance, why accountability is not the same as condemnation, and how women can begin rebuilding financial confidence through education and one manageable action. Download the Money Shame Reset: https://ownthepurse.com/money-shame-reset/ Remember: “You are not bad with money. You were trained without the rulebook.”

Join the movement: https://ownthepurse.com

]]> You are not bad with money.

You may have made a decision you regret. You may avoid checking an account, feel ashamed about debt, or believe you should understand more than you do. But what if the problem is not your intelligence? What if you were expected to manage credit, debt, retirement, investing, taxes, and financial emergencies without ever receiving the complete rulebook?

In this Financial Feminism episode, Dr. Tonika Bruce explains how money shame creates secrecy and avoidance, why accountability is not the same as condemnation, and how women can begin rebuilding financial confidence through education and one manageable action.

Download the Money Shame Reset: https://ownthepurse.com/money-shame-reset/

Remember:
“You are not bad with money. You were trained without the rulebook.”

Join the movement:
https://ownthepurse.com

]]> You are not bad with money. You may have been expected to understand credit, debt, investing, retirement, taxes, and financial agreements without receiving the full education needed to navigate them confidently. Dr. Tonika Bruce explains how money shame creates avoidance, why accountability is different from condemnation, and how one honest action can begin restoring financial confidence. Dr. Tonika Bruce false No 2335 4 full The Most Expensive Lie Women Believe | Why Knowing Your Value Changes Everything The Most Expensive Lie Women Believe | Why Knowing Your Value Changes Everything https://podcast.ownthepurse.com/e/the-most-expensive-lie-women-believe-why-knowing-your-value-changes-everything/ https://podcast.ownthepurse.com/e/the-most-expensive-lie-women-believe-why-knowing-your-value-changes-everything/#comments Thu, 23 Jul 2026 09:00:00 -0400 financialfeminism.podbean.com/9f00e23b-b901-38b8-8415-bfe521182ca3 Every woman has said it.

"I'm just..."

Just a nurse.

Just a mom.

Just doing my job.

What if that one word has quietly been costing you opportunities, confidence, promotions, and income?

In this episode of Financial Feminism, Dr. Tonika Bruce shares the unexpected lesson she learned after earning her doctorate and why recognizing your value is the foundation of financial freedom.

If you've ever questioned your worth, discounted your accomplishments, or waited for someone else to tell you you're ready, this conversation is for you.

Because Financial Feminism doesn't begin with money.

It begins with value. Join the movement: https://ownthepurse.com

#FinancialFeminism #WomenInLeadership #CareerGrowth #ProfessionalDevelopment #KnowYourWorth #Leadership #WomenWhoLead #ExecutiveLeadership #WomenSupportingWomen #FinancialFreedom

]]> Every woman has said it.

"I'm just..."

Just a nurse.

Just a mom.

Just doing my job.

What if that one word has quietly been costing you opportunities, confidence, promotions, and income?

In this episode of Financial Feminism, Dr. Tonika Bruce shares the unexpected lesson she learned after earning her doctorate and why recognizing your value is the foundation of financial freedom.

If you've ever questioned your worth, discounted your accomplishments, or waited for someone else to tell you you're ready, this conversation is for you.

Because Financial Feminism doesn't begin with money.

It begins with value.

Join the movement:
https://ownthepurse.com

#FinancialFeminism #WomenInLeadership #CareerGrowth #ProfessionalDevelopment #KnowYourWorth #Leadership #WomenWhoLead #ExecutiveLeadership #WomenSupportingWomen #FinancialFreedom


]]> What if the biggest thing holding you back financially isn't your paycheck—but the way you see yourself? Dr. Tonika Bruce explores why women often minimize their accomplishments and how recognizing your own value changes everything from career growth to financial confidence. Dr. Tonika Bruce false No 1899 3 full Who Stole Her Purse? Who Stole Her Purse? https://podcast.ownthepurse.com/e/who-stole-her-purse/ https://podcast.ownthepurse.com/e/who-stole-her-purse/#comments Thu, 16 Jul 2026 09:00:00 -0400 financialfeminism.podbean.com/8d93f7db-9b56-3c3e-b0be-8c0e857e88c9 What if money feels hard not because you're bad with it, but because no one ever taught you the rules?

In this episode, Dr. Tonika Bruce explores why so many hardworking women still feel financially stuck, even when they're earning well. She breaks down the real difference between income and ownership, and unpacks the quiet lessons many women grew up with: stay careful, don't ask for too much, don't talk about money. Dr. Tonika shares her own story of chasing more degrees and more responsibility, only to realize that busy isn't the same as free.

This episode challenges one of the most common beliefs women inherit about money and reframes it: no one stole your potential, but many women were never taught the rules of the game. It closes with three questions designed to shift how you see your own income, your own experience, and your own next step toward ownership.

📚 She Who Owns the Purse - available now https://a.co/d/00hF54I8

💛 Join the Financial Feminism Circle - every Thursday at 8PM EST 

📍https://www.linkedin.com/in/leadernurse

     https://www.youtube.com/@TonikaBruce

]]> What if money feels hard not because you're bad with it, but because no one ever taught you the rules?

In this episode, Dr. Tonika Bruce explores why so many hardworking women still feel financially stuck, even when they're earning well. She breaks down the real difference between income and ownership, and unpacks the quiet lessons many women grew up with: stay careful, don't ask for too much, don't talk about money. Dr. Tonika shares her own story of chasing more degrees and more responsibility, only to realize that busy isn't the same as free.

This episode challenges one of the most common beliefs women inherit about money and reframes it: no one stole your potential, but many women were never taught the rules of the game. It closes with three questions designed to shift how you see your own income, your own experience, and your own next step toward ownership.

📚 She Who Owns the Purse - available now https://a.co/d/00hF54I8

💛 Join the Financial Feminism Circle - every Thursday at 8PM EST 

📍https://www.linkedin.com/in/leadernurse

     https://www.youtube.com/@TonikaBruce

]]> This episode challenges one of the most common beliefs women inherit about money and reframes it: no one stole your potential, but many women were never taught the rules of the game. It closes with three questions designed to shift how you see your own income, your own experience, and your own next step toward ownership. Dr. Tonika Bruce false No 1493 2 full Your Job Is Not Security. It’s Familiar Your Job Is Not Security. It’s Familiar https://podcast.ownthepurse.com/e/your-job-is-not-security-it-s-familiar/ https://podcast.ownthepurse.com/e/your-job-is-not-security-it-s-familiar/#comments Fri, 10 Jul 2026 15:56:21 -0400 financialfeminism.podbean.com/d152703d-d881-3560-a300-d2eeb7896f0a Most women were taught how to earn but nobody taught them how to own. In the very first episode of the Financial Feminism Podcast, Dr. Tonika Bruce opens with an honest conversation about why so many intelligent, hardworking women still feel financially anxious, stuck in the middle class trap, and one paycheck away from uncertainty. She unpacks the difference between income and ownership, and why that distinction changes everything.

If you have ever felt like you're working harder than ever but somehow feel less free, this episode is your starting point. Dr. Tonika introduces the Ownership Gap, the caregiver tax, and the financial history most women were never taught, laying the foundation for a podcast about building real options, real choices, and a future that cannot be taken away by someone else's decision.

📚 She Who Owns the Purse - available now https://a.co/d/00hF54I8

💛 Join the Financial Feminism Circle - https://resources.tonikabruce.com/community

📥 Download the Financial Freedom Scorecard free - https://drive.google.com/file/d/1MpyZxE7nrqG9mY3aCA7q7UvnysJJgOJl/view?usp=drive_link

 

]]> Most women were taught how to earn but nobody taught them how to own. In the very first episode of the Financial Feminism Podcast, Dr. Tonika Bruce opens with an honest conversation about why so many intelligent, hardworking women still feel financially anxious, stuck in the middle class trap, and one paycheck away from uncertainty. She unpacks the difference between income and ownership, and why that distinction changes everything.

If you have ever felt like you're working harder than ever but somehow feel less free, this episode is your starting point. Dr. Tonika introduces the Ownership Gap, the caregiver tax, and the financial history most women were never taught, laying the foundation for a podcast about building real options, real choices, and a future that cannot be taken away by someone else's decision.

📚 She Who Owns the Purse - available now https://a.co/d/00hF54I8

💛 Join the Financial Feminism Circle - https://resources.tonikabruce.com/community

📥 Download the Financial Freedom Scorecard free - https://drive.google.com/file/d/1MpyZxE7nrqG9mY3aCA7q7UvnysJJgOJl/view?usp=drive_link

 

]]> True financial security doesn’t come from a steady paycheck or a respectable middle-class career—it comes from ownership. Dr. Bruce introduces the concept of the ”Ownership Gap” and the hidden ”Caregiver Tax” that women quietly pay every day, challenging listeners to rethink their relationship with money, income, and systemic financial history. Dr. Tonika Bruce false No 876 1 full